We can’t stop talking about a recent post on the Celerity blog, about embracing “lovable imperfection.” The argument is that in the insanely fast-paced world of marketing and technology, we simply don’t have the time or resources to be perfectionists anymore. Not only do we, as marketers, need … Read More
Here’s an interesting article about whether marketing automation software is essential for lead nurturing.
Our favorite point in favor of automation technology is that it gives marketers the ability to create automated, triggered, multi-step campaigns, which can take lead nurturing to a whole new level. Sure, you can run … Read More
Start by first understanding both the customer persona and lifecyle. Think outside the box of email opens and time frames and put your self in the decision process of the customer. Focus on number of page views or number of forms completed to simplify the communication process. … Read More