A great new post on the B2C blog outlines 8 reasons why marketing automation fails.

Don’t let these common pitfalls get in the way of your marketing automation success.  We know about these challenges, and more importantly – how to overcome them.

We don’t let our clients fail with marketing … Read More

You may have heard the buzz, Canada is creating its first Anti SPAM law. Unlike the CAN SPAM we’re used to which only covers email, Canada’s Anti Spam Legislation aka CASL covers Commercial Electronic Messages (CEM):

Email
SMS
Instant Messages
Social Media postings such as ‘tweets’
Some voice communications

Our … Read More

A recent post on the Eloqua blog identified the best Eloqua reports for measuring your lead scoring efforts.  There are also several data and modelling tips that we found very helpful.

Reports:

#MQLs by Lead Score and Geography
#MQLs Converted by Lead Score
#MQLs Rejected by lead Score

These three reports will help … Read More

Here’s an interesting chart from the team at MarketingSherpa, about the different methods marketers use to improve email deliverability rates.

Some of the most popular options included:

Provide an easy unsubscribe process: 62% 

Measure and remove hard bounces: 51%
Clean lists regularly: 41%
Remove inactive subscribers: 39%
Maintain an opt-in only subscriber … Read More

Here’s an interesting article about whether marketing automation software is essential for lead nurturing.

Our favorite point in favor of automation technology is that it gives marketers the ability to create automated, triggered, multi-step campaigns, which can take lead nurturing to a whole new level.  Sure, you can run … Read More

Check out this fun infographic from Marketo, and learn how advances in radio, television, the internet, social media, and the arrival of marketing automation technology, have paved the way for modern marketing as we know it today.Evolution of Modern Marketing Automation was created by the Marketo Marketing Automation … Read More