Tag: automation

The best of the MarTech space came together in San Jose, April 3-5.  Scott Brinker, VP Platform Ecosystem at HubSpot and editor at chiefmartec.com, rolled out the 2019 landscape.

For the first time, the level of year over year growth was quite minimal – 3% growth and 4.7% churn.  So … Read More

It is spring conference season! Whether you went to the Adobe Summit, Oracle Modern CX or another marketing conference this season, it is busy times! We wanted to share some key takeaways unique to each conference, and the commonalities we found, … Read More

 

Definitive Result specializes in the selection, strategy, optimization, and execution of MarTech platforms including but not limited to Eloqua, Marketo, Hubspot, Salesforce Marketing Cloud and Pardot. We provide best practice recommendations and roadmaps to maximize your marketing … Read More

Marketo continued their annual tradition of embracing certified Marketo partners at their revenue kickoff event (RKOM). This year brought us to San Francisco, CA for a few days of marketing automation innovation, insights of the Adobe vision within the Marketo platform, and even more extensive collaboration with the Marketo sales … Read More

The DC crowd never disappoints when it comes to Oracle Marketing Cloud (OMC) gatherings and last night was no exception. The City Club in DC was a great setting for OMC customers, prospects and Oracle reps to come together. A panel that included Definitive Results’ CEO Carly Schrager, Corporate Exec … Read More

A great new post on the B2C blog outlines 8 reasons why marketing automation fails.

Don’t let these common pitfalls get in the way of your marketing automation success.  We know about these challenges, and more importantly – how to overcome them.

We don’t let our clients fail with marketing … Read More