Are you ready for 2021? Yup, so are we! But use what time you have left this year to plan for marketing success ahead – here’s what you need to get started.

Strategy:  Map out your top priorities for the new year. If … Read More

What’s an Internet Cookie?
Internet cookies are used by web sites to remember visitors and support a more personalized web site experience (among other things). When using marketing automation platforms (MAPs) like Eloqua or Marketo, for example, tracking scripts are added to your web site to enable the MAP to track … Read More

Maybe you didn’t follow our guidance in Ideas for Summer Wins – now Labor Day has passed, the beach trips are over…and you have goals to achieve in the 4 short months before 2019 is over!  Don’t panic – we got you!  The year is not a loss – … Read More

Do you remember? The process needed when identifying, implementing, and then ramping up a marketing automation platform is a huge undertaking by itself.  But setting up your system is not enough; once you have the platform, you need your team to … Read More

Inheriting a Marketing Automation Platform (MAP)
Have you inherited a MAP?   It is a challenge in-itself to birth a MAP at an organization – by that, we mean be the first to implement MA at a company. However, it is another challenge … Read More

Summertime and the livin’ is easy… so use the time to get some big wins while others are out on vacation!  Below are some ideas to take advantage of the nice weather, quieter office but still show the bosses … Read More