The DC Eloqua User Group ventured to Crystal City for our January session. It was a great session, hearing from two strong Eloqua customers. Bloomberg BNA educated the group about their methodical, well-evaluated journey with lead nurturing. From creating the campaigns in 2015 through the A/B testing of performance they … Read More
You already know that utilizing the A/B testing procedure is critical in learning what increases deliverability, increases click-through rates, and decreases unsubscribes; but how exactly do you complete an A/B test?
The key to completing an accurate A/B test is to change one element of your email at a time. You … Read More
Sometimes in marketing, it’s very easy to get ahead of ourselves. We live in a world of hurry-up and wait or more likely wait and then hurry-up! We wait on budgets, executive decisions, compliance, etc. Then we get the green light and suddenly we are in a hurry to get … Read More
So you’re knee deep in tracking all of your crucial marketing metrics and rates. You’ve compared those rates with industry benchmarks. You discover that you are average in some areas, lower in others, possibly leading your industry in some (woohoo!). As a modern marketer, what’s the question you should be … Read More