Tag: A/B Test

The DC Eloqua User Group ventured to Crystal City for our January session. It was a great session, hearing from two strong Eloqua customers. Bloomberg BNA educated the group about their methodical, well-evaluated journey with lead nurturing. From creating the campaigns in 2015 through the A/B testing of performance they … Read More

You already know that utilizing the A/B testing procedure is critical in learning what increases deliverability, increases click-through rates, and decreases unsubscribes; but how exactly do you complete an A/B test?

The key to completing an accurate A/B test is to change one element of your email at a time. You … Read More