MA Lifecycle Assessment Survey
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What marketing automation system do you use?
--- Please Select ---
Act-On
Eloqua
Hubspot
Infusionsoft
Marketo
Other - not on this list
I wish I had an MA Tool!
How many years has your company been on the above system?
--- Please Select ---
<1 year
1-3 years
3-5 years
5+ years
I just told you I don't have an MA tool!
Is your company scoring leads?
Yes
No
Does Sales understand the scores?
Yes
No
Does Sales talk about/appreciate the scores?
Yes
No
Which of the following do you use? (select as many as apply)
Dynamic Content
Sales Signatures
Activity Based Targeting
Personalization (ie. Field merges)
None Of The Above
Is your MA Tool integrated with… (check all that apply)
CRM
Web CMS
BI Tool
None of the above
Do you have mobile responsive emails and landing pages?
Yes
No
Automated Communications (select one)
--- Please Select ---
We send emails when we have something to tell our people
We have less than 5 automated communication programs setup
We have 5 or more automated communication programs setup
We have covered all of our communication touchpoints in an automated way
How often do you currently use testing in your campaigns?
--- Please Select ---
Testing? That was for college.
We ran 5 or fewer tests in the last year.
We run A/B tests on most of our communications
We can summarize the lessons learned from our testing over the last year or more.
Select the answer that best fits your current reporting practices - what you actually do, not what you wish you were doing
--- Please Select ---
Reporting is overrated - or we just don't have time for that
When we have time, we look at some reports
We run campaign reporting on all campaigns
We have regular reporting review sessions with dashboards and reports
Creating custom reports
Business Email
First Name
Last Name
Company
Job Title