Category: Marketing

You’ve been managing teams for years and you have it down!  Stand-up meeting in the morning, drop by to say hi on your way to a meeting, weekly team meetings around the conference room table – and a happy hour to catch up on life outside the office…. Read More

Data cleansing is a pain point for many organizations. While it might seem like a daunting initiative to take on, standardizing your data can be crucial for your company.  Having clean data will optimize processes like segmentation, lead scoring and reporting – ensuring that your marketing efforts are working like … Read More

Have you ever found yourself at a table with other smart people who like to geek out on the same topic as you – and then left with new ideas, feeling energized?  That pretty much sums up our February Oracle Eloqua User … Read More

What is it?
With the new Salesforce Integration app, you can share data between Salesforce (SFDC) and Eloqua leveraging an updated CRM Integration that will replace and outperform the existing integration in terms of speed to lead, scalability, reliability, user experience, … Read More

Nearly every marketing professional is looking for ways to better incorporate marketing automation into their daily activities. Whether it is a repetitive task or to create customized marketing campaigns for prospective customers, Marketing Automation can help. However, to truly understand what is and isn’t working for your marketing … Read More

We have identified that there are five key requirements you need to know about the California Consumer Privacy Act. Be sure to seek legal counsel and be aware that requirement violations include penalty thresholds that may expose large California-based businesses to substantial risk.
Both organizations with … Read More