Data cleansing is a pain point for many organizations. While it might seem like a daunting initiative to take on, standardizing your data can be crucial for your company. Having clean data will optimize processes like segmentation, lead scoring and reporting – ensuring that your marketing efforts are working like … Read More
We have identified that there are five key requirements you need to know about the California Consumer Privacy Act. Be sure to seek legal counsel and be aware that requirement violations include penalty thresholds that may expose large California-based businesses to substantial risk.
Both organizations with … Read More
Inheriting a Marketing Automation Platform (MAP)
Have you inherited a MAP? It is a challenge in-itself to birth a MAP at an organization – by that, we mean be the first to implement MA at a company. However, it is another challenge … Read More
If you haven’t learned the art of “sparking joy” in your life through the organization of your clothes and other household items, you must not have been on social media or Netflix recently. It’s all the rage! Marie Kondo gives viewers a process to basically clean and purge their … Read More