We receive tons of emails every day—from colleagues, retail companies, newsletters, and more. So we know that as our clients start using automated email campaigns in their marketing efforts, they need to fight for attention. Email preference centers … Read More

Here’s the situation: There’s a big nurture campaign scheduled to launch in a few weeks. You’ve been tasked with creating the emails. You have everything you need for the emails: images, copy, and URLs.

The last thing … Read More

Adobe Summit is back! All the people, sessions, amazing keynotes… Aaron Sorkin, Damar Hamlin, Peyton Manning, and the big bash at Area 15! It felt great to see people in person … Read More

Your marketing automation is your closet, so you need to keep it organized! A poorly organized platform kills efficiency. Without good maintenance processes, you’ll find yourself with a messy system. The problem is that many just live with it because once things start going off the rails, it’s hard … Read More

Once you’ve effectively planned and identified goals for your A/B testing emails, it’s time to start executing your tests. While running an A/B test can be fun, exciting, insightful, and rewarding, you can’t click send then immediately start analyzing the results. Ensure that your schedule provides enough time … Read More

A/B testing is a great technique to optimize the emails you’re sending to your customers to improve open rates, click-through-rates, engagements, and, ultimately, conversions. However, effectively preparing for the A/B test is almost as important as the A/B test itself. When planning A/B tests, you should follow these best practices … Read More