When it comes to your organization’s unique sales process, timing can be critical when evaluating leads and when to get your sales team engaged. Approaching a prospect too early may scare them off, while approaching a prospect too late risks that they’ve moved on to researching other solution providers.

Lead scoring … Read More

Sales doesn’t like the leads you are sending over, or sales doesn’t even bother to look at them. Sound familiar? The June Eloqua User Group meeting, hosted by immixGroup, was filled with great tips for aligning sales and marketing. This included a presentation from immixGroup on the rebirth of its … Read More