We receive tons of emails every day—from colleagues, retail companies, newsletters, and more. So we know that as our clients start using automated email campaigns in their marketing efforts, they need to fight for attention. Email preference centers … Read More

If you’re reading this blog post, you might be thinking of how to optimize (or start) your nurture strategy. You are certainly not alone! One of the biggest benefits of marketing automation is the ability to deliver the right content to the right contacts, at the right time. Nurturing leads, … Read More