We hope you all had a great 4th of July weekend, and are enjoying summer! We stumbled across an interesting collection of marketing automation stats for 2014, and thought we’d share a few of the more surprising and interesting ones. (Incidentally, the article also confirms what we’ve been … Read More

Happy (almost) 4th of July!  We’re kicking off the long weekend with great links from around the web about content marketing.  Enjoy!

From MarketingProfs, a cool infographic about why your awesome content may not be going viral
From B2C, some content marketing lessons you don’t want to learn … Read More

Big news! We just became one of the first Oracle partners to become Eloqua Specialized! It was a challenging journey, but our team’s rockstar status is now officially recognized!

What does it mean to be Eloqua Specialized? Well, we racked our brains’ years of Eloqua experience, took lots of rigorous training, … Read More

Feeling overwhelmed by reporting?  Does your CEO want reports you don’t know how to set up?  Take some deep breaths and follow the sage advice of Maria von Trapp… “Let’s start at the very beginning…a very good place to start.”

As with many areas of marketing automation, reporting is a deep … Read More

Ahhh HTML email building in Eloqua. Have you ever been happily coding your Eloqua email but when it comes time to test your masterpiece, all heck breaks loose? And you come to the sad realization that email clients/viewers just do what they want? Such as…… Read More

Sometimes in marketing, it’s very easy to get ahead of ourselves. We live in a world of hurry-up and wait or more likely wait and then hurry-up! We wait on budgets, executive decisions, compliance, etc. Then we get the green light and suddenly we are in a hurry to get … Read More