Last month’s Insights article by McKinsey & Company highlights the importance of marketing operations in connecting and engaging with prospects and customers.

The article proposes 5 steps to achieve effective and efficient marketing operations:… Read More

What would you do differently if you could re-live your marketing automation implementation? The marketing execs surveyed in this recent article may be from “down under” but some things, like the challenges of implementing marketing automation platforms, cross the International Date Line! The … Read More

Do you hold your breath waiting for the latest technology, newest updates, or hottest new gadgets? Thankfully marketing automation is always progressing with new releases, new collaborations, and new products. CIO.com reported on “10 Cool Marketing Automation Startups to Watch” and we have to agree, … Read More

For many of us, email deliverability and sender reputation are thorns in our side. Even the most sophisticated marketers find it challenging to stay on top of ever-changing regulations and inconsistent ISP policies, as well as shifts in consumer preferences. For the current scoop on deliverability, check out … Read More

You’ve conquered email deliverability issues, but what about how the email actually looks in the inbox? According to the 2015 State of Marketing Survey by Salesforce.com, 73% of the marketers surveyed indicated that email remains the core marketing channel for their business, … Read More

Join us for the first ever DC Eloqua User Group Happy Hour next Thursday, July 23!

This will be an informal gathering with your local Eloqua peeps to talk program builder, cloud connectors or your latest CLR win. There will be no scheduled speakers or … Read More