Zeina Koinis


Inheriting a Marketing Automation Platform (MAP) Have you inherited a MAP?   It is a challenge in-itself to birth a MAP at an organization – by that, we mean be the first to implement MA at a company. However, it is another challenge ... Read More
June 14, 2019Zeina Koinis


Summertime and the livin’ is easy… so use the time to get some big wins while others are out on vacation!  Below are some ideas to take advantage of the nice weather, quieter office but still show the bosses ... Read More
June 11, 2019Zeina Koinis


Carly Schrager, CEO of Definitive Results, explains how your team can work in the cloud... While the concept is far from new, the virtual workplace IS growing increasingly more widespread. I started working from home in early 2007 - even if it was only ... Read More
May 13, 2019Zeina Koinis


DC’s Oracle Eloqua User Group (EUG) May 2019 Update On May 2nd we had a wonderful gathering of the DC Eloqua user Group! Alex Moore and Margaret Minium, from Bloomberg, presented their perspective on ... Read More
May 10, 2019Zeina Koinis


The best of the MarTech space came together in San Jose, April 3-5.  Scott Brinker, VP Platform Ecosystem at HubSpot and editor at chiefmartec.com, rolled out the 2019 landscape. For the first time, the level of year over year growth was quite minimal – 3% growth and 4.7% churn.  So ... Read More
April 29, 2019Zeina Koinis


It is spring conference season! Whether you went to the Adobe Summit, Oracle Modern CX or another marketing conference this season, it is busy times! We wanted to share some key takeaways unique to each conference, and the commonalities we found, ... Read More
April 23, 2019Zeina Koinis