Are you ready for 2021? Yup, so are we! But use what time you have left this year to plan for marketing success ahead - here's what you need to get started.
Strategy: Map out your top priorities for the new year. If ... Read More
If you’re reading this blog post, you might be thinking of how to optimize (or start) your nurture strategy. You are certainly not alone! One of the biggest benefits of marketing automation is the ability to deliver the right content to the right contacts, at the right time. Nurturing leads, ... Read More
This may seem obvious when you read it out loud:
Buyers only engage with content relevant to them!
So as marketers, we should be pushing the envelope on all fronts to give our target audiences exactly what they want; a Preference Center is the way to meet their expectations.
But what other benefits ... Read More
Running a 501(c) (3) non-profit organization is certainly not easy: multiple stakeholders (executive, board members, donors, recipients), constant oversight of resource allocation, and a never-ending battle to prove your worth to the public. History teaches us what criticisms are flung at you ... Read More
Do you know what technology you have in your tech stack? Likely, you have more than you think you do!
Hear from our Founder and CEO, Carly Schrager, on why a MarTech stack evaluation should be ... Read More
Have you nailed down your attribution reporting model?
Hear from our Founder and CEO, Carly Schrager, on the importance of attribution reporting and how you can get started today!
Download ... Read More