For many of us, email deliverability and sender reputation are thorns in our side. Even the most sophisticated marketers find it challenging to stay on top of ever-changing regulations and inconsistent ISP policies, as well as shifts in consumer preferences. For the current scoop on deliverability, check out ... Read More
Adam Schrager
23
Jul2015
23
Jul2015
You've conquered email deliverability issues, but what about how the email actually looks in the inbox? According to the 2015 State of Marketing Survey by Salesforce.com, 73% of the marketers surveyed indicated that email remains the core marketing channel for their business, ... Read More
14
Jul2015
Join us for the first ever DC Eloqua User Group Happy Hour next Thursday, July 23!
This will be an informal gathering with your local Eloqua peeps to talk program builder, cloud connectors or your latest CLR win. There will be no scheduled speakers or ... Read More
23
Jun2015
Just like developing that face-to-face relationship with a friendly “hello”, marketers need to do the same by sending a welcome message. Not only is it a best practice, but it is one of the highest rated messages. Those who read a welcome message tend to read other messages at a ... Read More
19
Jun2015
For those of us who weren’t able to attend this year’s Sirius Decisions Summit in Nashville, we found a great list of conference takeaways tweeted by Marilyn Cox, Director of Industry Marketing for the Oracle Marketing Cloud, and thought we’d highlight a few interesting ... Read More
16
Jun2015
The latest meeting of the DC Eloqua User Group was held on Thursday, June 11, 2015 at the Triblio office in Reston, VA. We had a wonderful turnout of around 50 Eloqua Users and Oracle staff all eager to share and learn ... Read More