How do you rise above the rest and get noticed among competitors in the social media space? Learn tips like posting images to Facebook to increase engagement or adding an infographic to your website.
Carly Schrager
02
Jun2013
30
May2013
To fake forward or to not fake forward? There are pros and cons to sending fake forwarded emails including credibility risks and positive and negative effects to the sales team. What do you think? Have you ever tried this method?
28
May2013
Social technology is making it easier and more important for businesses to engage with customers. It’s not just about listening to what your customers are saying on Facebook, but opening a real dialogue, and taking feedback into account for product development and marketing.
A great piece from this ... Read More
28
May2013
Start by first understanding both the customer persona and lifecyle. Think outside the box of email opens and time frames and put your self in the decision process of the customer. Focus on number of page views or number of forms completed to simplify the communication process. ... Read More
24
May2013
You probably already know that one of the most important parts of a marketing email is the subject line. It has to be interesting enough to grab the reader’s attention, of course, but it also needs to prevent the email from being identified as spam.
Here is a ... Read More
22
May2013
Check out this great article from Eloqua, that provides tactics for reclaiming your lost contacts, both bouncebacks and unsubscribes.
The article covers the four types of lost contacts: Soft Bounce, Hard Bounce, List Unsubscribe and Global Unsubscribe; and lists some really great strategies for ... Read More