Email performance benchmarks are a stat most companies look for at least once per year. Where do you stack up against your industry? And how does your industry compare to others?
Carly Schrager
19
Jun2013
17
Jun2013
Are you properly leveraging personalization in your emails? Seems Dear First Name is much less influential than personalized product recommendations. Learn more.
14
Jun2013
As marketers continue to amass data and information, it is important to set up analytics for success. Investing in strategy, people, process and standards and technology can lead to great reward. Learn more about implementing the four pillars in your organization.
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11
Jun2013
Landing pages are huge lead generation tools and as such should be designed to capture your audience's attention. Learn 11 great tips - from design technique to ad display continuity.
09
Jun2013
Lead nurturing programs are a great way to stay in touch with your database as they work their way through the sales funnel. Based on the chart from the Eloqua blog, the campaign sweet spot for lead nurturing campaigns is between 5 and 10. Read ... Read More
06
Jun2013
Gated forms are a great way for marketers to capture information, but if not executed properly can deter potential customers. Here are 3 tips for increasing response rates for your gated assets.