We all try to make resolutions for the new year. Go to a gym after work and you’ll see how many people have vowed to exercise! As with diet and exercise, your marketing automation new year’s resolutions shouldn’t just be a January fad.
Hopefully you followed our advice and have already planned for your marketing automation success in 2016. If you didn’t, check out Part I and Part II of our strategy planning series. Developing a strategy is often the hardest part, so now comes the fun part of implementing the tasks and tests, as well as tracking your results! Keep your planning calendar out on your desk and in view. Don’t forget to follow it when implementing your campaigns. Remember that it’s okay if plans change! You can always modify your strategy schedule, just ensure that you are replacing the originally planned feature or test with another valuable opportunity. Don’t skip any scheduled opportunities for growth!
If your tests are running and you’re leveraging new features, don’t forget to:
- Track your results! Keep a history of what you’ve learned as a reference guide for the future. Documenting your results also helps new team members on-board to quickly become contributing members.
- Analyze and review results! Share the knowledge with your entire team so that all can learn as your marketing efforts evolve.
- Build on your results! As you discover what works, continue building out all related steps to determine the optimal combination of audience, message, and timing.
If you feel stuck or like you may fall off the wagon, we’re here to help! Contact us to learn how the DRs can help your team make 2016 the year of marketing automation success!