Do you hold your breath waiting for the latest technology, newest updates, or hottest new gadgets? Thankfully marketing automation is always progressing with new releases, new collaborations, and new products. CIO.com reported on “10 Cool Marketing Automation Startups to Watch” and we have to agree, we are geeking out about several of these companies! Who are they? 1. AerServ What they do: Provide a mobile ad mediation platform that helps publishers monetize mobile inventory and increase revenue, with a focus on mobile video advertising. Why they’re on this list: AerServ seeks to empower publishers by giving them control over how they sell their ad inventory, who they sell to, and what the ad formats are. AerServ works with thousands of apps, from premium publishers to independent developers, to optimize their existing ad network revenue through mediation. They also offer a marketplace, AerMarket, which publishers can use to better align ads with user demand. Location: Newport Beach, CA Website: https://www.aerserv.com/ 2. BloomReach What they do: Provide data-driven marketing applications. Why they’re on this list: BloomReach’s Personalized Discovery Platform powers all of the company’s applications across marketing channels. BloomReach Organic Search combines Web-wide intelligence and site-level content knowledge with machine learning and natural language processing to predict demand and dynamically adapt pages to match consumer behavior and intent. According to BloomReach, this approach helps companies capture up to 60 percent of net-new users. Location: Mountain View, CA Website: http://bloomreach.com/ 3. Community Elf What they do: Community Elf provides content generation and curation services, while also developing software that automatically identifies relevant, authoritative, and shareable content for multiple digital platforms. Why they’re on this list: Community Elf developed a content curation engine, UpContent, which sifts through relevant content results by layering on a clustering analysis tool to separate heterogeneous topics, determine the content’s authority and shareability, and remove spurious results, as well as removing results that do not have the characteristics that will encourage engagement. Location: Pittsburgh, PA Website: http://www.communityelf.com/ 4. Fliptop What they do: Develop predictive applications for marketing and sales. Why they’re on this list: Fliptop leans on data analytics to deliver “predictive lead scoring” that helps marketing teams figure out which leads are of high quality and should be handed directly to sales and which ones should instead enter a nurturing campaign. Fliptop looks at all customers and outcomes to determine what characteristics define success for your organization. From there Fliptop trusts the model to identify the signals and data points that make up your ideal customer, scoring all leads in your system based on their probability of converting into a customer. Location: San Francisco, CA Website: http://www.fliptop.com/ 5. Iterable What they do: Provide an automated email marketing platform. Why they’re on this list: Iterable provides a platform designed for non-coding-savvy marketers. The platform provides instant subscriber segmentation for identifying who should get an email; A/B testing that learns as you test and allows you to test any part of your email; and drag-and-drop drip templates that let marketers create complex multi-step email campaigns in minutes. Location: San Francisco, CA Website: https://www.iterable.com/ 6. LeadiD What they do: Provide a Software-as-a-Service (SaaS) solution that shows lead buyers exactly where consumer data comes from, where it travels, and how it performs. Why they’re on this list: LeadiD’s software helps you tell the difference between good leads and bad ones. LeadiD’s software provides visibility into the lead-creation process, monitoring every consumer event from the instant a lead form is opened through to when it is filled out and then submitted. With LeadiD, the buyer of that lead can tell whether it is seconds old, days old, or downright stale. It can also tell you if the lead has been re-sold to others, and even if it has been manipulated to look more attractive. Location: Ambler, PA Website: http://www.leadid.com/ 7. MobileROI What they do: Provide mobile-first marketing automation software. Why they’re on this list: MobileROI helps brands automatically deliver highly individualized mobile experiences, messages, advertisements, and offers using interest graphs, live signals, and current customer context. MobileROI leverages predictive analytics, context-sensitivity, and personalization at scale and taps into the growing number of smartphone sensors and other external data signals to give brands a periscope into the lives of their consumers, ensuring every brand interaction is delivered when it’s highly personal and relevant to the individual customer’s immediate situation. Location: New York, NY Website: http://mobileroi.com/ 8. Offerpop What they do: Provide a SaaS platform intended to transform “how global brands connect, engage, and convert today’s mobile and social consumers into long-term loyal customers.” Why they’re on this list: Offerpop’s SaaS-based social marketing platform helps marketers build active fan bases, optimize their social content, and unlock rich, actionable data that converts fans into customers. Offerpop offers a library of digital resources that range from Facebook photo contests to curated Pintrest lists based on customer-submitted info to Twitter messages triggered by specific consumer actions. Location: New York, NY Website: http://www.offerpop.com/ 9. Triblio What they do: Provide content marketing software that helps marketers deliver proven content with personalized calls-to-action (CTA) to increase leads. Why they’re on this list: Triblio’s content marketing software enables marketers to promote proven content with personalized CTAs across their corporate channels including social, email, website, and sales. The software helps marketers plan and execute integrated content-based campaigns; create content rich microsites and landing pages; source corporate or third-party content that will resonate with a specific target audience; insert personalized CTAs; and analyze metrics by each specific content item. Location: Reston, VA Website: http://www.triblio.com/ 10. TriggerMail What they do: Provide software that helps ecommerce marketers implement automated and personalized behavior-based triggered marketing systems at scale. Why they’re on this list: TriggerMail provides turn-key JavaScript-based solution that helps marketers launch automated programs without ever having to consult with an IT team. Once set up, TriggerMail then automates the process of creating and distributing emails, dynamically reacting to both customer behaviors (browse, search, cart) and catalog changes (price change, back in stock, low inventory), all in seconds. This entire process from implementation to customer engagement takes days, not months or years. Location: New York, NY Website: http://www.triggermail.io/ (Source: http://www.cio.com/article/2860975/marketing/10-cool-marketing-automation-startups-to-watch.html) What startups are you geeking out over that we should keep on our radar?