The event featured three presentations, each providing a future-oriented focus on how Eloqua fits in to the greater context of helping users implement comprehensive strategies to acheive marketing goals.

First, Nelson Ng, Senior Product Manager of Insight at Oracle, revealed exciting upcoming changes to the tool that will allow for more user-friendly reporting in the future. The rebuild of Insight will feature significant data structure changes, including the build of a new data warehouse and analytics layer, as well as a new user interface, all intended to make the tool more relevant, robust, and usable.

We also heard from Nick Panayi of CSC who discussed the keys to successful alignment of marketing and sales. Nick highlighted the importance of leveraging Eloqua and a myriad of other sales prospecting tools and reporting solutions that facilitate clear, effective internal communication necessary to implement workflow processes that best nurture and qualify leads. As a result, his team has achieved an impressive MQL to SAL conversion rate of over 80%!