We can’t stop talking about a recent post on the Celerity blog, about embracing “lovable imperfection.” The argument is that in the insanely fast-paced world of marketing and technology, we simply don’t have the time or resources to be perfectionists anymore. Not only do we, as marketers, need to adapt our own work practices and become more agile; we also need to modify our workplaces to attract the best and brightest upcoming talent.
From a marketing perspective, this means embracing the concepts of agile marketing, to keep up with and respond to the demands of the technophile consumers we target. We need responsive and adaptive campaigns, put out frequently in smaller batches – rather than sporadic, time-consuming, “big bang” campaigns. This doesn’t mean abandoning your long-term marketing strategies, but combining them with short-term, customer-focused campaigns to improve openness and relevance.
Another great takeaway from the post is that, from a company perspective, we need to modify our workplaces and group dynamics to help attract the best talent. Millennials will make up 46% of the workforce by 2020, and this group has different priorities when it comes to work. Fun, meaningful work and group collaboration are at the top of the list, all priorities that fit in well with the concept of agile marketing.
So why not give imperfection a try? After all, one of the mainstays of agile marketing is rapid response, and one only needs to look at fast-paced social sites like Twitter to realize that perfection is no longer necessary ☺
And as always, any time you need advice or a strategy brainstorming pal – the DRs are always here.