Before you set out to build your CMO Dashboard, take the the time to consider the metrics that will be most meaningful and impactul for your executives.
One sure fire way to guarantee you'll be indispensable to your CMO is to provide concise measurement of marketing success against goals beyond just opens and clicks. Use this infographic to kickstart your efforts and you'll be the hero in no time. If your questions are still unresolved questions you can always contact us anytime!