The best of the MarTech space came together in San Jose, April 3-5.  Scott Brinker, VP Platform Ecosystem at HubSpot and editor at chiefmartec.com, rolled out the 2019 landscape.

For the first time, the level of year over year growth was quite minimal – 3% growth and 4.7% churn.  So … Read More

It is spring conference season! Whether you went to the Adobe Summit, Oracle Modern CX or another marketing conference this season, it is busy times! We wanted to share some key takeaways unique to each conference, and the commonalities we found, … Read More

Sales doesn’t like the leads you are sending over, or sales doesn’t even bother to look at them. Sound familiar? The June Eloqua User Group meeting, hosted by immixGroup, was filled with great tips for aligning sales and marketing. This included a presentation from immixGroup on the rebirth of its … Read More

I know it can be hard to stay on top of the latest and greatest in Eloqua releases – luckily, DR stays on top of it so you don’t have to!   A few high-points and some critical items I wanted to share with you:

Critical Item:… Read More

Counting down the days until Marketo Summit and Modern Marketing Experience? We are too! In preparation for the Marketing Automation Events of the year, here’s five tips to help you survive and thrive amidst all the marking fun. Tips range from the packing list basics, to advice on … Read More

The DC crowd never disappoints when it comes to Oracle Marketing Cloud (OMC) gatherings and last night was no exception. The City Club in DC was a great setting for OMC customers, prospects and Oracle reps to come together. A panel that included Definitive Results’ CEO Carly Schrager, Corporate Exec … Read More