The DC Eloqua User Group ventured to Crystal City for our January session. It was a great session, hearing from two strong Eloqua customers. Bloomberg BNA educated the group about their methodical, well-evaluated journey with lead nurturing. From creating the campaigns in 2015 through the A/B testing of performance they are taking on in 2017, they have set a great example for how to tackle an Eloqua feature in a successful way and to establish a solid foundation of automated communication to their clients and prospects.

Next, Sean Gearhart, from DecisionHealth, presented his Unconventional Eloqua Tips & Tricks. Included in these were a process to regulate the emails new names to their database receive, a re-engagement campaign and a way to manage ‘one-time use’ purchased lists.

Huge thank you to Bloomberg BNA for being great hosts!

The next EUG will be held on March 23rd in Reston. Stay tuned for details!

Visit the Washington DC Area Eloqua User Group on Topliners and LinkedIn to stay informed on the details of our next meeting!