We want to extend a huge thank you to Oracle for hosting another great Modern Marketing Tour event in DC last week!  The DR team and the DR Diva had such a great time seeing so many familiar faces and meeting lots of great new Eloqueens and Elokings!  Thank you all for bringing your expertise and curiosity!

A few of our takeaways from the event:

• We all have seen or experienced companies that decide to change their organizational structure or their go-to-market strategy.  Christina Hartley shared the system implications of such decisions.  She talked through the transformation that Blackboard’s highly customized Eloqua instance had to endure in order to meet the changing business need.  Check out the presentation here.
• Nick Panayi, Head of Digital Marketing & Branding at CSC, gave a closing keynote that reminded us how the best choices in people, systems and processes combine to create a successful marketing operation.  Don’t settle for vendors that can’t handle the technology portion of the job.
• Our own CEO, Carly Schrager, took the audience on a Roadtrip to Reporting Success.  As with other challenges in life, taking the first step can be the most daunting.  Start at the very beginning and build on it as you are able.  But don’t delay…just get started!

Thank you also to Adrian Chang for keeping the event upbeat and fun!  We look forward to seeing everyone at the next DC User Group in January!

If you’re not already part of the DC Topliners group, sign up here!

As always, if you’re having any Eloqua pains, please reach out so that we can help!