It’s almost the weekend! In honor of National Drop Everything and Read Day on Saturday, we thought we’d share some of the links we’ll be digging into over coffee this weekend.

From the B2C blog, 5 mistakes companies make when automating their marketing

Again from B2C, find out why inside sales is so scared of lead nurturing

Here’s a great infographic from MarketingProfs that illustrates 10 email best practices

Eloqua explains why customer-obsessed marketing is your next competitive edge

Have a great weekend!