Eloqua has released a new infographic about the state of content marketing, with specific insight into earned, owned and paid media strategies.

Data points include blogging, production, sharing and measurement strategies.  Here are some interesting numbers:

• 56% of marketers share third-party content on social media.
• Many modern marketers track metrics like number of hits, downloads, and unique visitors.  BUT only 37% track true measures of engagement, like time spent with content.
• When it comes to challenges in content marketing, 24% of companies think the biggest difficulty is getting audiences to engage with content, and 23% have most trouble with creating enough content.
• Over 60% of marketers re-purpose content 2 – 5 times, with over half turning assets into snackable content.

Check out the full infographic here.