Reclaim Your Email Bouncebacks and Unsubscribes
Check out this great article from Eloqua, that provides tactics for reclaiming your lost contacts, both bouncebacks and unsubscribes.
The article covers the four types of lost contacts: Soft Bounce, Hard Bounce, List Unsubscribe and Global Unsubscribe; and lists some really great strategies for dealing with each type.
Opt-in emails are so prevalent these days that it really is essential to have up-to-date and usable email addresses in your
Have any questions about implementing these strategies, or cleaning your data? Get in touch!
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